Save what works. Make it yours.

inspo is a swipe file for short-form video: save TikToks, Instagram Reels and YouTube Shorts into lists by format, add notes on why each one works and how to make it yours, and share one link with your team or creators. It works for anyone who makes short-form video or tells someone else what to make: creators, creative strategists, brands and agencies.

Short-form ideas end up scattered: TikTok favorites, Instagram saves, screenshots, the Notes app, Slack threads and DMs. None of those let you keep videos from every platform in one place, write down why each one works, and share it with someone else. inspo is built for exactly that: save the video, add your notes, sort it by format, and share it in one link.

inspo is for anyone who needs to remember what good short-form video looks like. Creators use it to organize their own content ideas. Creative strategists use it to build swipe files and briefs. Brands and app marketers use it to brief UGC creators. Agencies use a separate workspace for each client.

TikTok and Instagram collections are private, stuck inside one app each, and have no room for notes. inspo keeps TikToks, Reels and Shorts together, lets you write why each one works and how to make it yours, and lets you share a list with anyone in one link.

A doc or spreadsheet can hold notes, but the videos become a wall of links nobody opens. In inspo, every video plays right next to your notes, sorted by format, so you and your creators can watch and read in the same place without clicking out.

Mood boards are made for images and a general look. inspo is made for short-form video: each saved video plays in place and carries notes on why it works, how to adapt it, and do's and don'ts, so it's ready to turn into a video, not just a vibe.

Ad libraries and ad spy tools are built to research paid ads. inspo is for the organic and UGC videos you want to make next: you save any TikTok, Reel or Short, add your own notes, and share it with your team or creators as a brief.

Yes. inspo works for one person as well as for teams. Save videos you want to recreate, sort them by format, and write the hook and your own angle next to each one. When it's time to film, open a format and your best ideas are waiting.

Save the link somewhere you can add a note, sorted by the kind of video, not just in TikTok favorites. In inspo, paste the TikTok link, pick a list (like Talking head or Slideshows) and write why you saved it. Instagram Reels and YouTube Shorts go in the same place.

Yes. inspo runs in your phone's browser. Add it to your home screen, copy a link in TikTok, Instagram or YouTube, and paste it into Save. On Android you can share straight from TikTok to inspo.

Yes. Each saved video can hold its hook, so your lists double as a hook bank sorted by format. Fill-in-the-blank hooks for every format are on inspo's formats pages.

Yes. Make a list Public and share its link. The brand can watch every example and read your notes without an account, which makes pitching a concept much faster than describing it.

Creative strategists use inspo as their swipe file: they save winning videos from any niche, tag each with the format and why it works, and turn the best into briefs. Because lists are sorted by format, it's easy to see which formats you've tested and which to try next.

Yes. Each client or brand gets its own workspace with its own lists, logo, team and share link, so ideas and briefs never get mixed up. You can copy a great example from one workspace into another in a tap.

Yes, that's what inspo is best at. Put 3 to 5 example videos in a list, add what to copy and what to avoid, and send creators one link. There's a free UGC brief template if you want words to go with it.

Brands keep one list per video format with example videos and notes: why it works, how to make it theirs, and do's and don'ts. Creators get one link with everything, so they stop guessing and shoot what the brand actually wants. It replaces long brief docs and scattered links.

No. Creators open the link you share and can watch every example and read your notes without signing in or downloading anything.

Yes. Invite teammates by email and they can add videos, write notes and organize lists with you. Each list stays Private (only your team) until you make it Public.

Yes. Choose who sees your lists once (anyone with the link, or invite only), and for a single list you can invite one person by email or make a public link just for that list.

TikTok videos and profiles, Instagram Reels and posts, and YouTube Shorts. Paste a link, or paste several at once, one per line. The video, cover and caption come with it, and saved creator profiles show up as a row of faces so you can find them later.

On Pro and Studio, inspo keeps its own copy of every TikTok, Instagram and Facebook video you save, so it loads instantly and keeps playing even if the creator deletes it. Only you, your team and people you invite see that copy; public links play the platform's own player, which keeps creators credited. On Free, videos play from the platform, so a deleted video stops playing, but your notes stay.

Yes. On Pro and Studio (and the free trial), open a list, tap Import › TikTok collection and paste the collection's link: every video in it lands in the list, and ones you already have are skipped. The collection needs to be public. Instagram keeps saved collections private, so paste those links instead, several at once if you like.

No. inspo runs in any browser on desktop and phone, and you can add it to your home screen like an app.

inspo is free as a private swipe file: save videos into 3 lists with your notes and starter ideas for every format. Sharing briefs with creators and your team is part of Pro, with a 7-day free trial of everything and no card needed. See pricing.

Pro is $39 a month ($29 a month paid yearly) for one brand: share briefs with creators, invite your team and keep unlimited lists. Studio is $99 a month ($79 paid yearly) for agencies and freelancers, with a workspace for every client. Teammates and the creators you share with never pay.

Sign-up is invite-only for now. Join the waitlist with your email and we let people in a few at a time. You get in straight away if someone already on inspo shares a workspace or list with your email.

Only you and your team, until you make a list Public and share it. Your workspaces and shared lists never show up in Google.

Yes. Account settings has Download my data (one file with everything) and Delete account. inspo doesn't sell data, run ads or use third-party tracking.