Listicles videos

What is a listicles video?

The creator runs through a list: top apps, favorite products, underrated tools. Your product is one of the picks, often the last or the “best one”.

Also called: top 5 videos, “apps you need”, favorites lists.

Why it works

Lists promise value up front, so people watch to the end to see every pick. Being one of several feels like an honest recommendation rather than an ad.

Best for

Apps (“iPhone apps you need”), beauty and wellness picks, gift guides, tools and productivity.

How to make a listicles video

1. Say the number and the promise in the hook (“3 apps that…”).
2. Give each pick one line: what it is and why it's good.
3. Save your product for last or call it the favorite.
4. Keep a steady rhythm, one pick every few seconds.

Hooks to try

Fill in the blanks for your product:

• “3 apps that feel illegal to know about”
• “Underrated ___ you need in 2026”
• “My top 5 ___ right now”
• “Things on my phone I can’t live without”

Do's and don'ts

More formats

Talking headOne person talking straight to the camera, like a FaceTime with a friend.Face to demoStarts on a face with a hook, then cuts to the product in action.Faceless videoNo one on camera: hands, point-of-view shots or b-roll, with text or a voiceover.SlideshowsA swipeable set of photos with text on each slide.VoiceoverA voice telling a story over footage, without talking to camera.TextwallA block of text over a simple background, read while a sound plays.Green screenThe creator talks in front of a screenshot, article, post or website.SkitsA short acted scene, often one creator playing several characters.