Voiceover videos

What is a voiceover video?

The creator records audio (a story, a rant, an explanation) and lays it over b-roll, screen recordings or clips. The voice carries it; the visuals keep it moving.

Also called: narrated video, storytime over b-roll.

Why it works

Storytelling holds attention, and a voice builds trust without needing someone on camera. It's easy to re-cut: one voiceover can go over many different visuals.

Best for

Storytimes, explainers, product origin stories, testing the same script with different footage.

How to make a voiceover video

1. Write the story in the order it happened, with the hook first.
2. Record the voice in a quiet room, close to the mic.
3. Change the visual every 1 to 3 seconds to match the words.
4. Add captions that follow the voice.

Hooks to try

Fill in the blanks for your product:

• “Storytime: how ___ almost ruined my ___”
• “Here’s what nobody tells you about ___”
• “I tried ___ for 30 days. Here’s what happened”

Do's and don'ts

Keep your voiceover videos on an inspo board

An inspo board is a swipe file for short-form video: the TikToks, Reels and Shorts worth copying, sorted by format, each with its hook and a note on why it works. Save the voiceover videos you like to your board in inspo instead of losing them in your TikTok saves.

Because each video on the board carries its format, hook and notes, the board doubles as a brief: share it with creators in one link, or paste it into ChatGPT or Claude to draft new scripts and hooks in the same style.

More formats

Talking headOne person talking straight to the camera, like a FaceTime with a friend.Face to demoStarts on a face with a hook, then cuts to the product in action.Faceless videoNo one on camera: hands, point-of-view shots or b-roll, with text or a voiceover.SlideshowsA swipeable set of photos with text on each slide.ListiclesA countdown or list of picks, with your product as one of them.TextwallA block of text over a simple background, read while a sound plays.Green screenThe creator talks in front of a screenshot, article, post or website.SkitsA short acted scene, often one creator playing several characters.