Voiceover videos

What is a voiceover video?

The creator records audio (a story, a rant, an explanation) and lays it over b-roll, screen recordings or clips. The voice carries it; the visuals keep it moving.

Also called: narrated video, storytime over b-roll.

Why it works

Storytelling holds attention, and a voice builds trust without needing someone on camera. It's easy to re-cut: one voiceover can go over many different visuals.

Best for

Storytimes, explainers, product origin stories, testing the same script with different footage.

How to make a voiceover video

1. Write the story in the order it happened, with the hook first.
2. Record the voice in a quiet room, close to the mic.
3. Change the visual every 1 to 3 seconds to match the words.
4. Add captions that follow the voice.

Hooks to try

Fill in the blanks for your product:

• “Storytime: how ___ almost ruined my ___”
• “Here’s what nobody tells you about ___”
• “I tried ___ for 30 days. Here’s what happened”

Do's and don'ts

More formats

Talking headOne person talking straight to the camera, like a FaceTime with a friend.Face to demoStarts on a face with a hook, then cuts to the product in action.Faceless videoNo one on camera: hands, point-of-view shots or b-roll, with text or a voiceover.SlideshowsA swipeable set of photos with text on each slide.ListiclesA countdown or list of picks, with your product as one of them.TextwallA block of text over a simple background, read while a sound plays.Green screenThe creator talks in front of a screenshot, article, post or website.SkitsA short acted scene, often one creator playing several characters.