UGC hooks for brands

Honest review

1. I've been using product for time. Here's my honest review.
2. I didn't want to like product. I really didn't.
3. Is product actually worth it? Let's talk.
4. Things I wish I knew before buying product.
5. Unpopular opinion: product is surprising take.
6. I bought product so you don't have to.

Before and after

1. This is what my thing looked like before product.
2. Time ago I was before. Today I after.
3. Same thing, two weeks apart. The only difference: product.
4. I tracked my metric for 30 days with product. Results:
5. What time of using product actually did.
6. Before you expensive fix, try this.

Answer the objection

1. “Isn't product just a cheaper thing?” No, and here's why.
2. I thought product was a scam. Then I tried it.
3. The one thing nobody tells you about product.
4. Why is product so expensive? I figured it out.
5. Does product actually work for specific person? I tested it.
6. Replying to @comment: yes, it really result.

Relatable moment

1. Me pretending I have my life together vs me after product.
2. When your friend / partner asks why you're behavior:
3. Nobody: … Me at time using product:
4. The product I bring everywhere, and the reason is a little embarrassing.
5. Things in my room / bag / routine that just make sense.
6. If you relatable struggle, I found the fix.

Recommendation

1. My friend / sister made me try this and now I get it.
2. Product is the best time / money I spent this year.
3. Things I'd buy again with no hesitation: #1 product.
4. Gift idea for anyone who trait.
5. The category that finally worked for me.
6. Stop scrolling if you've been looking for a category.

How to use these hooks

• Let creators say the hook in their own words. A hook read off a script sounds like an ad in the first second.
• Pair the spoken hook with on-screen text that says the same thing more briefly.
• Brief two or three hooks per creator and ask for each as a separate take. The body stays the same, so testing is free.

More hooks