Educational hooks

Mistakes

1. You've been doing thing wrong your whole life.
2. Stop common habit. Here's why.
3. n mistakes everyone makes with topic.
4. If you habit, you're making this mistake.
5. The topic mistake that's costing you money / time / sleep.

How-to

1. How to result in short time.
2. The easiest way to goal (nobody does this).
3. Here's how I result without sacrifice.
4. Do this before you common action.
5. A n-step system for goal.

Myth busting

1. Common belief is a myth. Here's the truth.
2. Everything you know about topic is wrong.
3. Is common advice actually true? Let's check.
4. Expert type react to popular claim.
5. The topic lie we all believed.

Expert

1. As a profession, here's what I'd never do.
2. I'm a profession and this is what I tell every client / patient.
3. Profession secrets they don't tell you.
4. What n years as a profession taught me about topic.
5. A profession explains topic in 30 seconds.

Surprising facts

1. Your body / brain / phone does this and you didn't know.
2. This is why you always behavior.
3. The reason you problem has nothing to do with assumed cause.
4. Here's what happens when you action for time.
5. I can't believe nobody talks about fact.

How to use these hooks

• Promise one specific thing. “How to sleep better” is vague; “the 4-7-8 trick for falling asleep in minutes” is a promise.
• Put the payoff in the first half of the video and tell people to save it for later: saves push educational videos further.
• Name who's talking in the hook when it's an expert. Authority keeps people watching.

More hooks