Storytelling hooks

Turning point

1. The day I realized truth changed everything.
2. I was about to give up / quit when event happened.
3. Everything was fine until event.
4. This is the exact moment I decided to change.
5. I almost didn't post this, but reason.

Confession

1. I've never told anyone this, but secret.
2. I lied about thing for time.
3. Something I'm not proud of: confession.
4. I got result and I have to be honest about how.
5. The truth about my journey / business / body nobody sees.

Time jump

1. Time ago I had before. Here's what happened.
2. One year ago today I event.
3. Storytime: how I went from before to after.
4. What n years of thing taught me in 60 seconds.
5. If you told me time ago I'd be now, I'd have laughed.

Drama and stakes

1. My boss / landlord / ex said quote. So I did this.
2. I have time to goal. Let's see if I can.
3. This almost cost me something big.
4. Nobody believed I could goal. Here's day n.
5. I made a money / time mistake so you don't have to.

Other people's stories

1. My grandma / friend / client told me something I'll never forget.
2. A stranger said quote to me and I can't stop thinking about it.
3. The best advice I got came from unexpected person.
4. I asked n people question. One answer stuck with me.
5. Someone DMed me message and I had to share it.

How to use these hooks

• Start in the middle of the story, at the moment things change. Skip the background.
• Don't give the ending away in the hook. The question it raises is what keeps people watching.
• Tie the product to the turning point, not the intro: it should be part of how things changed.

More hooks